I was impressed with Rihanna and Eminem's collaboration from the very first time I heard it. What more could a song need? Two of the most successful artists of the moment singing together in a rap-sung collab to rival B.O.B and Hayley Williams' "Airplanes". The next step was, of course, a video to match the intensity of the lyrics, and this video was as explosive as anyone could have expected.
Perhaps the trend is starting to lean towards celebrities starring in music videos. Earlier this year, animated band Gorillaz cast Bruce Willis in their video for "Super Fast Jellyfish", a few months later Killers frontman Brandon Flowers was saved from ninja's by South Africa's very own Charlize Theron, and now Rihanna and Eminem narrate the "hot love" of Lost's Dominic Monaghan (oh, and Megan Fox is there too). Controversy is sure to abound. Firstly, it's Rihanna. The girl creates controversy with everything from her haircut to her relationships. Secondly, it's Eminem. The very man whose songs one is unable to follow on the radio because 99% has to be bleeped out...
Anyway, some say that the video glamourises domestic violence. I say, get a life. Some people will complain about anything. I don't mean that I support domestic violence, of course not, but by now we should all be capable of differentiating between what is real and what is there to make a few more million dollars for the artist in question. And I see RiRi and Em laughing all the way to the bank.
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